ABOUT US

Welcome to Sana Skincare, where centuries-old Bulgarian beauty rituals meet modern science.

Growing up, I was captivated by the natural beauty and radiant skin of Bulgarian women, who shared one powerful skincare secret: the Bulgarian Damask Rose. The roses in our products are carefully hand-picked, and each delicate petal is gently crushed to extract a decadent and highly potent rose oil. This luxurious oil has nourished skin for generations and is the heart of our products, bringing you physical and emotional balance with a touch of Bulgarian heritage with every application.

As I grew older,  I experienced firsthand the effects of synthetic beauty products. My skin struggled with acne and irritation, breaking out from the chemicals found in conventional skincare. Through my journey to heal my own skin naturally—with guidance from herbalists and holistic doctors—I discovered the unmatched benefits of nature-based ingredients. This path inspired me to study naturopathic medicine, where I’ve deepened my knowledge of the body’s innate healing potential and the incredible power of botanical ingredients.

That journey led me back to Bulgaria, to the land and the roots that nurtured my love for botanicals and natural skincare. Working with Bulgarian chemists, I’ve crafted each Sana product with intention, using clean, organic ingredients and strict European Union standards. Every formula is lovingly created with high-quality botanicals and absolutely no artificial fragrances, colors, phthalates, or microplastics.

Our mission is simple: to help you reconnect with your natural beauty, with a daily routine that nurtures both your skin and soul.

At Sana Skincare, we believe that skincare should be a daily ritual—a moment to slow down, take time for yourself, and get in touch with your inner goddess.

Our Goddess line is designed to help you do just that. From our nourishing creams to our potent serums, each product offers a luxurious, natural experience that enhances your skin’s health while honoring your body with pure, plant-based ingredients.

Let Sana Skincare invite you into a world where beauty feels as good as it looks—a return to nature, a celebration of health, and a pathway to radiant skin. Thank you for taking the time to get to know us. I can’t wait for you to experience the beauty of Bulgarian skincare, every day.

Feel beautiful. Feel empowered. Feel like a goddess. 

With love, Alexandra 

Our Partnership with a Premier European Skincare Manufacturer Specializing in Natural Ingredients

At Sana Skincare, every product is a love letter to nature—crafted with care, integrity, and an unwavering commitment to quality. To bring our vision to life, we have partnered with a premier skincare manufacturer in the heart of Bulgaria’s Valley of Roses, Kazanlak. This family-run factory is a sanctuary of craftsmanship, blending generations of expertise in natural skincare with modern innovation.

With deep respect for tradition and sustainability, our manufacturing partner sources many of its ingredients directly from Bulgaria’s rich botanical landscape, including the world-renowned Rosa Damascena. Ethical harvesting, meticulous hand-picking, and small-batch production ensure that each formulation captures the purest essence of nature. Our formulas are crafted in accordance with strict EU regulations on sourcing, transparency, and production, and our recyclable packaging reflects our dedication to environmental responsibility.

Founded in 2007 by leading experts in cosmetics and perfumery, this factory has earned a reputation for excellence, specializing in high-performance formulations infused with plant-based extracts, essential oils, and natural waters. Working in close collaboration with their team of specialists, we create skincare that not only nourishes the skin but also embodies the harmony between nature and science.

Each Sana Skincare product is a testament to our values—pure, potent, and deeply connected to the earth. Our formulas are:

  • Infused with Rosa Damascena Flower Oil, a prized ingredient known for its anti aging and rejuvenating properties

  • Cruelty-free – never tested on animals

  • Toxin-free – crafted without harmful chemicals

  • All-natural – harnessing the power of botanicals

  • Artificial fragrance-free – letting nature’s true essence shine

From soil to skin, every step of our process is infused with intention. When you indulge in Sana Skincare, you’re embracing a ritual of beauty, rooted in purity and tradition.

 FAQs

  • Yes! We prioritize sustainability in everything we do, from sourcing ethical ingredients to using eco-friendly and recyclable packaging when possible.

  • Our products are handcrafted in small batches in Kazanluk, Bulgaria, where the finest Bulgarian rose oil and herbal extracts are produced. We manufacture in GMP-certified, EU-compliant facilities that follow strict hygiene and safety regulations (ISO 22716). Every batch undergoes quality control and lab testing, ensuring ethical, high-quality skincare you can trust.

  • We follow strict EU cosmetic regulations, banning over 1,300 harmful chemicals to ensure only safe, clean ingredients are used. Our products comply with EU safety standards and undergo scientific testing before approval. We avoid parabens, sulfates, synthetic fragrances, and toxins—giving you skincare that’s pure, effective, and non-toxic.

  • Yes! We are 100% cruelty-free, complying with the EU’s ban on animal testing. Our ingredients are ethically sourcedfrom family-run farms, and we prioritize recyclable, biodegradable packaging to minimize our environmental impact. With Sana Skincare, you’re choosing clean beauty that’s kind to both your skin and the planet.