ABOUT US

Welcome to Sana Skincare, where the essence of radiance is captured in every drop.

I’m Alexandra, though everyone calls me “Sana”—a nickname inspired by my upbringing in the Bulgarian countryside, surrounded by fields of fragrant roses and soothing lavender. My love for nature and respect for traditional, natural skincare grew from those early years, inspiring me to create a skincare line rooted in these authentic Bulgarian botanicals.

Growing up, I was captivated by the natural beauty and radiant skin of Bulgarian women, who shared one powerful skincare secret: the Bulgarian Damask Rose. The roses in our products are carefully hand-picked, and each delicate petal is gently crushed to extract a decadent and highly potent rose oil. This luxurious oil has nourished skin for generations and is the heart of our products, bringing you physical and emotional balance with a touch of Bulgarian heritage with every application.

As I grew older, I experienced firsthand the effects of synthetic beauty products. My skin struggled with acne and irritation, breaking out from the chemicals found in conventional skincare. Through my journey to heal my own skin naturally—with guidance from herbalists and holistic doctors—I discovered the unmatched benefits of nature-based ingredients. This path inspired me to study naturopathic medicine, where I’ve deepened my knowledge of the body’s innate healing potential and the incredible power of botanical ingredients.

That journey led me back to Bulgaria, to the land and the roots that nurtured my love for botanicals and natural skincare. Working with Bulgarian chemists, I’ve crafted each Sana product with intention, using clean, organic ingredients and strict European Union standards. Every formula is lovingly created with high-quality botanicals and absolutely no artificial fragrances, colors, phthalates, or microplastics. Our mission is simple: to help you reconnect with your natural beauty, with a daily routine that nurtures both your skin and soul.